The challenge for this project was to create a third generation website using the latest web technology. On the one hand we needed to reposition Innecto – establishing their presence as the premium player in this space. At the same time we needed to maintain the search presence of their website and help drive more online enquiries.
A new more assertive market position meant a new tone, updated identity and new imagery for Innecto. The business had transformed and now the brand needed to reflect this.
Much of Innecto’s business over the years has been driven by search marketing to the website. In this new iteration, the site was developed to promote both the individual talent and experience of the consultants as well as driving leads based on access to knowledge and downloads – all driving enquiries.
As well as updating the brand and content, we also incorporated the previously separate mobile website into a new responsive website design that highlights the new brand positioning effectively on desktop, laptop, tablet and mobile devices.
The new high quality responsive website promotes Innecto and their unique approach to reward consulting. Results for the brand? A stronger presence in the reward market. Results for the website? More visits, longer time on site and an increased number of web enquiries.