In 2001, Bechtel – the world’s leading engineering and construction project manager – made a strategic decision to invest in their internal personnel division. They saw a unique opportunity to build a commercial recruitment company.

BePOS (Bechtel Personnel and Operational Services) required a new identity that established it as an independent organization while maintaining close links with its parent organization who remained involved as major shareholders.

With aspirations to open branches in the USA, Europe and Asia, plans were ambitious and deadlines short. In just two short months the vision of a fresh new brand was achieved and rolled out internationally.

A team led by Richard Spragg of Hirebrand and including Ian Glazer of Glazer,  Nik Polinger of Wide PR and executives from EPCglobal implemented the new physical identity, new vision and values and PR strategy.

The program included:

  • Vision & Values
    Communication Program
    New Website
    Logos and Physical Identity
    24 month PR strategy

The results were universally recognized, resulting in sustained growth and the eventual successful sale of the business.


Some Media Coverage:

“Engineers speak in plain facts, and its very easy to assess whether you’re talking to the right kind of engineer very quickly.”

Richard Spragg talks about speed interviewing on Houston Public Radio

“Innovative process allows targeted job seekers to pitch skills directly to decision makers.”

Speed Interviewing scores big in Houston on ENR

See the AP News Footage picked up by CNN and many others: (Note: AP leaves space where stations insert their own voice over.)